Hey! I’m Mikli

Tech and automation strategist. Pun enthusiast.
Helping you tech care of business.

For over 5 years, I’ve been designing, building, and managing tech and automations for 6-, 7-, and 8-figure online businesses.

The goal? To create amazing, personal experiences for your clients, students, and customers — and for you.

An online business that's high-end, high-touch, and hands-free starts right here.

• You're in the middle of a webinar, when your phone is flooded by 87 simultaneous DMs from people who can't get into the room.

• Your automations aren't working, no one can figure out why, and now your 3 VAs who don't talk to one another are trying to fix everything with thoughts, prayers, and duct tape.

• Your support@ email is overflowing with customers complaining about not getting their login info, or asking for a refund, or cancelling their subscription, or "Help, I can't find the lesson on...," or "I didn't get the notification for our call," or "I got too many notifications for our call!"

• You're running around doing all the things yourself because you don't want to lose the personal touch that made clients and customers fall in love with you in the first place

Double your client roster

without worrying about everything falling apart or if you'll be able to support them all at the highest level.

Have a customer experience that’s not only smooth and automated

but one that surprises them, delights them, and makes them fall in love with you.

Spend more time working in your zone of excellence

(and… breathing) and less time fiddling in the backend and putting out fires

SYSTEMS SPRINTS

For you if:

Behind the scenes, you've got a confused setup and an even more confused team. Random things are happening and no one knows why, but no one wants to touch anything because it might break! It's not intuitive to maneuver, you spend ages trying to get the information you need, and TL;DR you've outgrown your backend.

What is it?

A 2-6 week done-with-your-team project to refresh a backend system that no longer fits. We'll redesign it so works for your brain, then train your team in advanced automations as they set it up.

So you get:

> A system that disappears into the background and allows you to do your best work

> A team with confident command over your systems, tech, and automations

> We get on a call and chat about your current setup and your wishlist for it. What do you like? What's getting in the way?

> I'll draft up a new flow, and we get on a call so you can review: does this work for you? Or do we need to refine something.

> You get custom Techbooks (i.e. blueprints) for the redesign, mapping everything out to the way your brain + business work. You'll get one Techbook per week per flow!

> Your team executes on the build with 1:1 training, mentorship, and support. (Yep — you'll just need to show up for the 2 calls!)

> Your business: gets a system that becomes... invisible, because it works the way you do + now has a team member who's so comfortable with tech, they're already making new stuff before the sprint is over!

A sprint is 2 or 6 weeks long, depending on what we're focusing on.

We can concentrate on one key workflow (e.g. client onboarding), or do a gut overhaul for one of your offers (e.g. sales funnel, onboarding, student experience, and off-boarding).

Quote will depend on scope, but generally:

$3500 - refresh one key workflow
$7000 - gut overhaul of ~4 key automations (i.e. your offer’s ecosystem)

POCKET CTO SESSIONS

What is it?

A one-off consultation session to either:

• Answer the Q: How do I make this possible? and map out the best-fit automations to get you there. (For you if you've got a clear wishlist, idea, or puzzle, and need help figuring out how the pieces fit together)

• Or do a mini-project and set up something specific! (For you if you need a small project, not a big build. And you want peace of mind that this particular automation just works and is done.)

Past mapping-flavored Pocket CTO Sessions have looked like clients coming in with:

• A Zapier wishlist (“update x when y happens”) and leaving with 10+ Zapier recipes to plug and play.
  

• “I’d like an evergreen newsletter I can push people into, and then promo to specific segments twice a year. How can we do this with ConvertKit?” and leaving with a sketch of all the ConvertKit tags, custom fields, automations, sequences, etc! for them to build.
  

• “My funnel is broken and I swear we didn’t touch anything” and leaving with a diagnosis of what went wrong, and what their team needs to change in the back-end to fix it.

Here are examples of some mini-projects we’ve done in a single Pocket CTO Session:

• Setting up an evergreen webinar funnel: connecting the pages, checkout carts, email sequences, and timers so all the tech talks to one another and all you need to do is flip the switch
  

• Fixing “borked automations” so what should be seamless is seamless, and what should be running automatically is running automatically. AKA So you can stop juggling act of simultaneously putting out fires, apologizing to clients, and doing things manually anyway.
  

• Setting up a lead magnet and welcome sequence flow, with templates and instructions so you can duplicate + plug + play for any and all lead magnets in the future.

Whether we’re doing a mapping session or a mini-project, the investment is $997.

1:1 MENTORSHIP

For you if:

• You work with clients behind the scenes in a making things happen capacity (like as a VA, an OBM, or marketing specialist).

• You're pretty tech savvy, but your imagination is beginning to outpace your skill and limit what you can offer clients.

• You know more is possible with automations, and you're itching to take your game to the next level.

What is it?

Unlock the possibilities of tech and build to your imagination. In this 3-month 1:1 program, you'll learn advanced automation strategies and techniques to design systems that are more about people than they are about the system.

It’s $2500 for this soft run (1Q), and $3500 after that

things I believe:

Systems should be made to fit you. Not the other way around.

Sometimes systems will work for you until they don’t. And that’s okay.

If there’s a will, there’s a way. If there’s no way, there’s a workaround.

Great tech experiences are invisible.

The customer experience hierarchy: make sure they have what they need, make it easy for them, make ‘em smile.

Automating doesn’t mean losing that personal touch. We automate the everything else, so that you have the bandwidth to show up the way you want to.

Tech and automations are as much a part of your brand as your creatives and copy. They’re the extension of you in this digital space.

The best marketing strategy is giving a damn.

It’s not about the tech. It’s about the people.